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About Simply / Meet The Team / Our Tech Stack

Simply is a disruptive digital life company. We are on a mission to secure the financial futures of millions of people. We offer life, disability and funeral insurance that meets people’s needs in a way they understand and at a price they can afford.

It’s a hard reality in South Africa, and many other emerging economies, that when a breadwinner dies, his or her dependents are often consigned to poverty. Recognizing the dire need for easy-to-understand, affordable life insurance for the mass market – in South Africa and elsewhere – Simply was founded by three partners who had all reached crossroads in their careers and wanted to use what they had learned to do something positive and meaningful.

Who are we?

Simply was founded in 2015 by three partners: Anthony Miller, an engineer with an MBA and a successful track record as an entrepreneur; Simon Nicholson, an actuary with extensive life insurance experience in South Africa, Asia and Europe; and Shaun Dippnall, an actuary who had left the world of life insurance to start up an education technology business.

Shaking up the future of the insurance industry

By focusing on product design, data-analytics, software development and digital marketing, we aim to materially reduce the cost and complexity of life insurance. Our goal is to be South Africa’s leading digital life insurer.


Simply is an authorised Financial Services Provider. We market, distribute and service long-term insurance products. We’re new and need financial muscle to compete with the big guys. Our policies are underwritten by Old Mutual Alternative Risk Transfer Limited (OMART), a registered long-term insurance company in the Old Mutual Group, and reinsured by the Reinsurance Group of America (RGA). You can trust that your claims will be paid.

A motivated and diverse team

The founders have been joined by a wacky band of diverse and driven people - a missionary turned digital guru, a mountain biking technologist and a gaming actuary to name a few. The Simply team is determined to raise the bar for life insurance in South Africa and beyond. We have already achieved a bunch of South African firsts – from straight-through online sign-up and instant cover in the retail market, to chatbot quoting and fully online group life cover. We’re confident that, with a little luck and a lot of hard work, we’re going to make a really positive dent in the universe.

Our Details

Company Name
Simply Financial Services (Pty) Ltd

Registration Number

VAT Number

FSP Number

A. Miller, S. Nicholson, J. Orford

Where are we?

The underwriter of this policy is Old Mutual Alternative Risk Transfer Limited (OMART) a registered long-term insurer.

Copyright 2021 Simply Financial Services (Pty) Ltd. All rights reserved. Simply is a registered financial services provider (FSP: 47146).