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Simply is an authorised Financial Services Provider that markets, distributes and services long-term insurance products. We’re fresh, agile and on a mission to disrupt the life insurance market in South Africa. But that’s not enough. We recognise that to compete with the big guys, we need customers to trust what we’re doing and know their claims will be paid.

Enter Old Mutual Alternative Risk Transfer Limited (OMART), a registered Long-Term Insurer in the Old Mutual Group, that specialises in working with insurance start-ups. Via a structure known as a cell captive, Simply policies are underwritten by OMART. This means OMART is the insurer and is responsible for paying claims.

Who is OMART?

Established in 2003 (with a cell captive licence) as a capability within the Old Mutual Group, OMART provides world-class risk financing facilities to large commercial, corporate, industrial and start-up businesses looking to build self-insurance capabilities, as well as those wishing to distribute niche insurance products to an existing or new client base.

Financial strength

The financial strength of OMART is secured by it being part of the Old Mutual Group and having the backing and financial strength of the group

Complete Peace of Mind

Through the partnership with an established and registered long-term cell captive insurer, which is backed by the Old Mutual Group, clients can rest assured knowing their interests are fully protected.

Committed to good governance and corporate citizenship

As part of the Old Mutual Group, OMART is committed to developing employee potential, supporting development in communities, minimising environmental impact and providing the highest levels of service at all times.

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Trusted by 10000+ families

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Simply is very affordable, my sign up was very easy and fast.

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When my husband died in a car crash, his life insurance payout from Simply helped a lot. The matter was dealt with very quickly and I gave half to his family.

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Your service is really amazing, superb staff and so easy to understand.

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The underwriter of this policy is Old Mutual Alternative Risk Transfer Limited (OMART) a registered long-term insurer.

Copyright 2021 Simply Financial Services (Pty) Ltd. All rights reserved. Simply is a registered financial services provider (FSP: 47146).