Keep Life Simple
Built by people who believed insurance could be simpler, more human, and designed for real Life.
Meet the team
Anthony Miller
Co-founder & CEO
An entrepreneur driven to make insurance simple, accessible, and affordable for every South African.
Simon Nicholson
Co-founder & actuary
Simon brings deep technical expertise to product design, ensuring every policy is built on solid, reliable foundations.
James Orford
Board member
With over 25 years of investment experience across private equity, venture capital, public markets, and private credit, James drives strategic growth and long-term value creation.
Besa Ruele
Board member | chief executive officer, Hollard Life Solutions | actuary
Besa brings extensive actuarial and leadership expertise, ensuring simply's products are backed by strong underwriting and trusted industry experience.
Scott Gilmour
Director, Yellowwoods | board member
Scott brings extensive strategic and investment expertise, supporting simply's long-term growth and governance as a board member.