Simply in the press

For any media queries please contact sam@simply.co.za

Title
Source
Date
Are robo-advisers going to take our jobs?
Risk Africa
27/2/2019
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"The big question everyone has been asking is: are robo-advisers going to take financial advisers’ jobs? Anthony Miller, CEO of Simply Financial Services, says he doubts this will happen because insurtech is about making the whole insurance industry more efficient through technology."
African startups tapping the huge potential of insurtech models
Disrupt Africa
17/1/2019
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"The “African insurance market” is barely worthy of the name, such are the low levels of penetration of all types of insurance across the continent. Yet insurtech startups innovating in areas such as the distribution and management of insurance are creating a win-win scenario for everyone involved."
Simply is Making it Possible for All SMEs to Cover Their Employees
SME South Africa
14/1/2019
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"Companies that offer employee benefits and various incentives for their staff stand to boost morale and promote their retention. This is as applicable in the SMME sector as it is in the corporate sector, although much tougher for business owners to address. One company that is doing something about this is Simply."
How Tech Is Boosting Insurance Penetration Across Africa
Moguldom
10/1/2019
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"Insurance penetration is incredibly low across Africa, but tech solutions are beginning to play a part in increasing access to this service for Africans."
Simply targets African expansion after funding boost
ITWeb
21/11/2018
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"Local insurtech start-up Simply Financial Services is eyeing African expansion after recently signing a multimillion-rand funding deal with private investment group Yellowwoods."
Yellowwoods invests in insurtech player Simply Financial Services
Bizcommunity
17/10/2018
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"Insurtech player Simply Financial Services has secured a significant multi-year funding commitment from Yellowwoods, a private investment group with interests in insurance ventures around the world, including Hollard and Clientele in South Africa."
SA insurtech startup Simply raises funding for growth
Disrupt Africa
16/10/2018
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"South African insurtech startup Simply Financial Services has secured a significant multi-year funding commitment from private investment group Yellowwoods to help it achieve its growth aspirations."
Yellowwoods Invests In InsurTech Firm Simply Financial Services
Tech Financials
16/10/2018
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"Insurtech firm Simply Financial Services has secured a significant multi-year funding commitment from Yellowwoods, a private investment group with interests in insurance ventures around the world, including Hollard and Clientele in South Africa."
SA’s Simply, SweepSouth partner to improve financial security for domestic cleaners
Disrupt Africa
16/08/2018
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Insurtech startup Simply and on-demand home services app SweepSouth said the partnership was a “win-win”, deepening Simply’s commitment to provide cover to individuals among lower income groups and building loyalty among the 7,000 “SweepStars” on the books of SweepSouth.
Simply and SweepSouth partner to improve financial security for domestic cleaners
Biz Community
16/08/2018
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Simply and SweepSouth, two technology players with a focus on social impact and financial inclusion, have announced a partnership to provide accidental death and disability cover for all SweepStars, SweepSouth's force of domestic cleaners. The cost of these benefits will be funded by the partnership.
Simply offering financial literacy workshop for domestic workers
Cape Talk
24/07/2018
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Kieno Kammies speaks to Sam Fleming Head of Marketing at Simply. Many of these hardworking women...and men in some cases...take home very little pay. Now there is a course that can teach them how to make more out of what they earn.
Simple life cover product for your domestic worker
IOL
25/06/2018
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Simply Financial Services (Simply) has introduced a life assurance product for households that want to offer their domestic workers life and disability cover. The product, called Domestic Cover, is aimed specifically at employers of domestic employees, comprises life, disability and funeral cover.
Seven SA insurtech startups to watch
Ventureburn
21/06/2018
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“Digital All Stars is a series of articles which aims to celebrate the best of South African digital. The articles, which will appear on Memeburn and Ventureburn, recognise and celebrate South Africa’s best digital entrepreneurs, business people, advertisers, and media professionals among others.”
The Simply shirt story
Insuretech conference 2018
20/06/2018
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SImply uses technology, data and behavioural science to radically reduce the cost and complexity of life insurance. Simply’s products include Family Cover, which is bought directly by individuals, and Domestic and Group Cover, which are bought by employers to protect their employees.
Anthony Miller - domestic worker cover
Power FM
07/06/2018
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Interview with Simply CEO Anthony Miller on Power FM
Why uninsured employees are bad for business
Entrepreneurmag
28/05/2018
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Often businesses assume that their employees will take the necessary steps to insure themselves, but in reality, many people don’t. By covering your employees you’re not just insuring their financial futures if something happens, you’re covering your business too.
Insurtech player Simply brings affordable life cover to SA's one million domestic workers
Insurance Gateway
25/05/2018
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“According to Stats SA’s latest Quarterly Labour Force Survey, more than 6% of working South Africans are employed as Domestic Workers*, and more people are employed in private households than in the mining and agriculture sectors combined. If dependents of these workers are included, then as many as four to five million people are supported by this industry.”
Reaching markets
Cover
24/05/2018
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With cloud-based technology, all of that becomes a low variable cost. It means as an insuretech business it is possible to run our technology at very low overhead costs. As a result of that, we don’t have a lot of tech loading going into the pricing of our policies.
Insurance: The traditional, fresh and in between
BusinessLive
10/05/2018
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New developments in technology and other factors have made digital cover possible, but the old way is still popular.
Simply disrupting the insurance industry
Ince Connect
28/03/2018
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Insurance is seen by many as the ultimate grudge purchase. And while there's no arguing the fact that it provides peace of mind in case the unexpected happens, nobody wants to overpay.
How SA’s insurance market is being disrupted
CNB Africa
19/03/2018
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Joining CNBC Africa to discuss technology disruption in South Africa’s insurance market is Anthony Miller, CEO, Simply Financial Services – whose business aims to secure the financial futures for South Africa’s mass market.
Cape Town startup Simply brings human-centred design, tech to life insurance
Ventureburn
01/03/2018
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Three years on, and after soft-launching its first products in 2016, Simply has sold 5920 policies worth over R3-billion in cover. With an average of 2.3 benefits per policy, he explains, most of its clients are generally buying combos. In addition, the startup boasts it has the first online group life offering in South Africa.
Financial advice key to getting the right cover for your needs
Sowetan Live
16/02/2018
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If you’re shopping for funeral insurance, this could be a sign that you need financial advice.
Points to consider before buying funeral insurance
Sowetan Live
16/02/2018
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Almost 19 million adults in the country are covered by a funeral plan and more than 40% of adult South Africans are covered by two or more funeral policies. But consumers misunderstand some of the most basic things about their cover, which results in complaints to the Ombudsman for Long-Term Insurance.
Digital disruption brings life cover to SMMEs
FIN24
09/02/2018
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After ten years in the industry Anthony Miller, an entrepreneur operating in data, technology and financial services was still seeking to start something with a sense of purpose. That's when he saw a gap for digital disruption in the financial services offering for particularly SMMEs.
Picking your lane: maximising your chances of success and happiness
Entrepreneurmag
30/01/2018
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Picking the right lane – figuring out what you’re going to do – is probably the most important decision you’ll make. Once you’ve figured that out, you can get down to the nitty gritty of picking your team and building your business.
Life insurance start-up hopes to change the market
FIN24 TECH
18/11/2017
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A South African fintech start-up is looking to change the life insurance industry with the sale of policies to employees with low incomes.
Simply Financial Services innovates in group life insurance for SMEs in SA
BusinessLive
14/11/2017
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Businesses looking to provide quick and easy life insurance for their employees can now get it online with insurance technology company Simply Financial Services.
Will technology make life cover cheaper?
City Press (News24)
14/11/2017
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Simply, as the name implies, focuses on providing simple, cost-effective cover, while Indie has built in a rewards element that acts as a savings fund so that you receive a payout irrespective of whether you make a claim.
SA’s Simply rolls out group life insurance product
Disrupt Africa
20/10/2017
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South African insurtech startup Simply Financial Services has rolled out a new product that allows businesses looking to provide quick and easy life insurance for their employees to get it online.
Simply Financial Services innovates in group life insurance
Cover
17/10/2017
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Fintech disruptor Simply Financial Services innovates in group life insurance, through an all-online signup targeting SA businesses
I don't need life insurance, do I?
SA Life
16/10/2017
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“What young people should think about is their most significant asset because that’s their future income. The most important thing they should think about is disability insurance.”
Fledgling fintech start up takes on mass market insurance sector with simple low-cost product combos
Insurance Xchange / Insurance Gateway
09/10/2017
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The business aims to secure the financial futures for South Africa’s mass market by selling easy-to-understand, affordable life insurance products (that are up to half the cost of comparable policies on the market) in an industry that writes up R8,5-billion worth of business a year.
Simply Financial Services adds a chatbot to stir up its market mix
Business Economy
26/09/2017
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The Simply shake up involves a combination of technology smarts, keen pricing and deep life insurance experience, as well as strong industry networks to build a business that can deliver super simple life insurance products at disruptively low prices.
Fledgling fintech start up takes on insurance sector
Cover
12/09/2017
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Fledgling Fintech start up takes on mass market insurance sector with simple low cost product combos
Simply get insured
Brainstorm Mag
05/09/2017
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For many people, life insurance is a luxury they can’t afford. It’s either that or dinner. Simply Financial Services’ (Simply) goal is to remove this obstacle by making the process easy and cost-effective.
SA’s Simply targets mass-market life insurance space
Disrupt Africa
01/09/2017
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South African startup Simply Financial Services is looking to shake up the country’s mass-market life insurance space by serving as many people as possible.
Fintech start-up targets insurance mass market
Tech Central
21/08/2017
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The market for life insurance in South Africa is big, competitive and profitable, with just under R10bn in new annual premiums being written annually, according to the New Business Volumes Survey published by Swiss Re in 2014.
Fintech start up takes on mass market insurance sector with simple low cost product combos
Bisengine Post
10/08/2017
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The business aims to secure the financial futures for South Africa’s mass market by selling easy-to-understand, affordable life insurance products (that are up to half the cost of comparable policies on the market) in an industry that writes up R8,5-billion worth of business a year.
Fintech start-up target insurance mass market
Moneyweb
07/08/2017
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“South Africa’s insurance market is ripe for tech disruption,” says Anthony Miller, CEO of Cape Town-based fintech start-up Simply Financial Services.